Gallery

My Own Personal Retro

21 Oct
Zagreb’s Museum of Broken Relationships

Zagreb’s Museum of Broken Relationships (new.brokenships.com)

Zagreb’s Museum of Broken Relationships (new.brokenships.com) is coming to London, asking people to send in personal objects that represent the decline of a relationship. At the same time we’ve seen – and love – dearphotograph.com a website where people re-create a moment, now lost, by taking a picture of a picture of the past in the present.

Dear Photograph

Dear Photograph (dearphotograph.com)

We know that people are looking back, seeking less complex times. We’ve heard and seen a lot of retro over the past decade. It’s been around so long that even John Lewis are reviving it. Brands in particular have been very fond of reminding us that they are celebrating their 100 something-th birthday. (Coke, Lurpak and Persil… yawn)

Coca-Cola 125 years

Coca-Cola 125 years (www.coca-cola.co.uk)

But surely memories are personal, not collective? The objects from the museum of lost love are poignant because their real significance is known only to the original owner. They carry an aura that goes beyond the collective memory, operating more like the Proustian Madeleine. They evoke the direct and personal experience of times past, rather than the institutionalised nostalgia for the Summer of Love, or the crazy neon Eighties .

Is retro over now? Shouldn’t we be looking to interact with our own personal past?  How can we create things that genuinely take people back? That offer the poignancy and emotional impact of a moment, long forgotten, suddenly – and with a sharp intake of breath – brought back to life?

4 Responses to “My Own Personal Retro”

  1. Bobbie Donivan November 28, 2011 at 1:40 am #

    This is really fascinating, You are a very professional blogger. I’ve joined your feed and sit up for searching for extra of your wonderful post. Also, I’ve shared your website in my social networks!

  2. Maria Latina May 1, 2012 at 2:47 am #

    Very interesting topic, appreciate it for putting up.

  3. Free O2 Sim Card May 1, 2012 at 5:23 am #

    Great site

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    [...] we’ve discussed before, personal memories are precious things – and brands should take caution before messing with them too much. In this [...]

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