Event Cinema

There was once a simpler time, when watching the latest blockbuster with a hotdog and bucket of popcorn was all we thought to wish for. But now it seems that merely viewing a film is barely worth going out for –  instead, cinema needs to be a fully immersive, unique and bizarre cultural occasion.

It is possible now to watch a film in a silent crowd with headphones on (silent-cinema.co.uk), in the fresh air on a high rise rooftop (rooftopfilmclub.com), in a narrow boat on the Thames (floatingcinema.info), projected onto a stack of discarded fridges  (filmsonfridges.com), or even powered by your own pedal-work (magnificentrevolution.org).

Films on Fridges (guardian.co.uk)

But whatever happened to simply enjoying a film, not the surroundings? Does something always have to be happening off screen as well as on nowadays? We’d hypothesise that as the opportunity for self-expression seeps into almost every field of life, and people are constantly in search of a ‘life less ordinary’ to broadcast on Facebook we’ll see this kind of ‘event-ing’ happening in other walks of life. Anyone for a ‘moonlight supermarket shopping?

Cycle-In Cinema (magnificentrevolution.org)

Surely there is a space for a Minimal Cinema  (could we call it a Minema?) – unadorned, with no distractions and the full focus of the audience directed toward the solid content of the film. Could no-gimmicks be the new gimmick? Watch this space.


  1. Good stuff. Thing is, nowadays it’s hard to legitimize coughing up 13 bucks for a plain-old cinema experience, when the at-home experience is cheap/free, and equally cozy with la-z boys, LED TVs, and prompt DVD releases (immediate if you’re in China). Plus the only person ‘shushing’ me is mom or the lady!

    So to get folks like me outta home for a film, you’ve got to revolutionize the experience a bit.

  2. Thanks for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such great information being shared freely out there.

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