The Yellow Shoes

6 Aug

In The Red Shoes, the 1948 Powell and Pressburger classic film, Moira Shearer plays a girl whose enchanted ballet shoes transform her into a virtuoso dancer who simply can’t stop dancing.

Yellow trainers (thetimes.co.uk)

Over the last week, it feels like we’ve seen our Olympic athletes in a similar scenario. But this time it’s enchanted yellow shoes. These vivid, neon yellow trainers have been entirely ubiquitous – dominating every line-up, making each race a sea of highlighter yellow, and transforming mortal runners into wing-footed gods.

But this is no goblin magic – its the shrewd work of Nike. The dazzling shoes are part of their ‘Volt Collection’ – created especially for the USA Team, and perfectly designed for a range of track, field and road events.

Adidas may be the official sponsors – but Nike have snuck in and grabbed our attention with the most essential piece of kit.

One Response to “The Yellow Shoes”

  1. rrroww August 7, 2012 at 7:42 pm #

    Let’s not leave off the inspiring Oscar Pistorius. Check out the yellow Nike swoosh and spikes on his Cheetah blades…!

    Close-up photo here: http://blog.sfgate.com/olympics/2012/08/06/nike-even-puts-its-swoosh-on-oscar-pistorius%E2%80%99-cheetah-blade-photo/
    and here:

    http://running.competitor.com/2012/08/shoes-and-gear/a-sneak-peek-at-oscar-pistorius-track-spikes_56584

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