In The Red Shoes, the 1948 Powell and Pressburger classic film, Moira Shearer plays a girl whose enchanted ballet shoes transform her into a virtuoso dancer who simply can’t stop dancing.
Yellow trainers (thetimes.co.uk)
Over the last week, it feels like we’ve seen our Olympic athletes in a similar scenario. But this time it’s enchanted yellow shoes. These vivid, neon yellow trainers have been entirely ubiquitous – dominating every line-up, making each race a sea of highlighter yellow, and transforming mortal runners into wing-footed gods.
But this is no goblin magic – its the shrewd work of Nike. The dazzling shoes are part of their ‘Volt Collection’ – created especially for the USA Team, and perfectly designed for a range of track, field and road events.
Adidas may be the official sponsors – but Nike have snuck in and grabbed our attention with the most essential piece of kit.
Let’s not leave off the inspiring Oscar Pistorius. Check out the yellow Nike swoosh and spikes on his Cheetah blades…!
Close-up photo here: http://blog.sfgate.com/olympics/2012/08/06/nike-even-puts-its-swoosh-on-oscar-pistorius%E2%80%99-cheetah-blade-photo/
and here:
http://running.competitor.com/2012/08/shoes-and-gear/a-sneak-peek-at-oscar-pistorius-track-spikes_56584