USA Tomorrow

18 Sep

The CR blog has posted images of the USA Today redesign by Wolf Olins. The identity reminds us of WeTransfer, Kickstarter, and other fast emerging digital brands.  A paper that looks like a blog. Print and web design are converging! The digital and print dialectic is negotiating a synthesis.

USA Today redesign (

It’s interesting to compare this to recent discussion of apple’s ‘skeumorphs’ (we agree with the haters). Is there a future in which high tech looks lo tech and lo tech looks high tech? Perhaps we’re already in it.

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