The Stewart Square

The semiotic square is a handy tool we sometimes use for decoding sticky meanings. The tool, developed by semiotician and linguist Algrida J. Greimeas, can sometimes be a bit tricky to get your head around. Here’s the raw square –







But what makes an opposition different from a contradiction different from an implication can be confusing sometimes. Here’s a simple example of how the square works –








Now here’s the same model with some examples from popular culture.








Happy decoding!

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