Merry Marmite Christmas

Christmas, you either love it or you hate it. They claim that the Christmas lights go on at the same time every year  – once the poppies are down, the lights go up. But there will always be people who, on seeing the festive sparkle ignite, will start to whine, moan and huff…”Really, impossible, it gets earlier every year, outrageous, there’ll be turning them on before Easter before we know it, tut tut huff huff stomp stomp etc.”

For each one of these people – roughly 50% of the nation we’d say – there is an equal and opposite reaction in those people who have been slowly stockpiling gifts from Argos since August. They start to feel ‘Christmassy’, will swear they can smell pine needles on the air and will feel a tingling of butterflies in the stomach as they lovingly embrace their favourite time of year.

Marmite Oxford Street Xmas Lights (

Christmas truly is a polarising time of year. Dickens recognised that within each of us there is an Ebenezer Scrooge or a Tiny Tim waiting to float to the surface come November. It’s a fact of British life that there are lovers and haters of Christmas and we think it’s entirely appropriate, and refreshing, to see Marmite recognising that fact by sponsoring the Oxford Street Christmas lights.

Whether you love or hate Christmas we think this is a great example of a brand taking the opportunity to bring a smile to anyone’s face.



  1. Fun comparison between Marmite and Christmas! When I moved to London five years ago I have never tried or heard of Marmite. And one day one of my friends made me try it. OMG – It was so bitter I almost could not sallow it. I did try it a couple times more, but I still did not like it, and I do not think I ever will.
    However, I Love Christmas! The spirit, christmas trees and all the colourful sparkling lights!
    I am the Ebenezer Scrooge of Marmite and the Tiny Tim of Christmas.
    Happy Holidays to all of us!

  2. Brands should and do take this time of the year to increase sales and brand loyalty. But take away all the presents and shiny decorations, what’s left? A good question for the corporations and consumers to answer. I personally don’t hate the holiday. So as much as brands canvas their wares on the holidays, just as much effort should be taken to realize the meaning of Christmas – social responsibility all year round

  3. Marmite always seems to strike that excellent balance between funny and business-winning in their campaigns…that or it can be my soft spot for Marmite and it’s no nonsense ‘Love it or hate it’ attitude. Should the aim be to bring a smile to people’s faces then well done, however, the fact that it’s a way to sneak in some advertising cannot be ignored. Not everyone can do it in such an ‘aww’-inspiring way. It’s one of those awkward situations where love for decorations and ‘that Christmas feeling’ on the quaint little shopping streets of English towns and the slight annoyance at the subliminal messaging. There is a good lesson to be learned from the case of Marmite – can’t please everyone but the ones who love it, really really do.

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