Responsible Marketing

With the start of 2014, some of our favorite brands have gained a social conscience.

With a growing trend of drinking less, Heineken is urging us to cut down on our drinking with their campaign ‘Dance More Drink Slow’. It has been designed to promote moderation over excess and abstinence, for that matter. Who would have thought that not drinking-  could actually be cool, even in the most hipster enclaves of London there are now  abstinence nights. 

Check out the ad

Guinness’ latest campaign encourages us to spend less time connected to our digital devices, to detach ourselves from our phones, and engage with our friends, living in the moment.

(businessinsider.com)
(businessinsider.com)

This campaign builds on current trends that promote offline lives, such as ‘Undigitize Me‘ a think tank dedicated to raising the awareness of smartphone addiction and researching methods for its treatment and rehabilitation. Their recent campaign published photos sent in of people doing daily activities with their phones faced down.

This year consumers will continue to care more about buying from socially responsible brands, which reflect social trends and speak up. Are you listening?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s