An innovative way to make use of social media has recently been explored by Marc Jacobs, Birds Eye and Weight Watchers. All three brands have recently opened pop-up stores, to offer an immersive brand experience. These pop-up shops offer a new form of shopping, as there is an absence of traditional cash transactions. Instead, social media is used as a currency, and a tweet about the brand or a few pictures on Instagram is traded for a free meal or product.
If social media is the new currency, that makes us all potential promoters. And if we are promoting brands, it makes sense that we should get something for free, right?
But what will the future look like? Will social media currency translate beyond such ephemeral opportunities? Will we all be working for brands one day? The possibilities are endless and we are starting to entertain all of these scenarios.