Just For You

Head down to Selfridges this month to visit the Fragrance Lab –  a groundbreaking new way to experience fragrance.

The lab offers a one-of-a-kind profiling experience to find your perfect scent. You simply fill out a questionnaire,  and you can leave with a scent that represents the essence of who you are.


This is a brilliant example of a bespoke experience, showing that true luxury is no longer a gold encrusted perfume bottle,  but a scent specifically designed to represent your character.

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