We have noticed a shift in socialising towards constant spontaneity where people are craving experiences that are entirely unplanned. Diet Coke’s new campaign ‘Impulsive Moments’ for ITVBe brilliantly captured the spirit of spontaneity. Check it out here.
Coke retains its position as a great brand by constantly staying on the pulse of culture, listening to what’s happening and responding to big shifts. This time Diet Coke has caught on to the desire for impulsive moments, where never knowing what might happen next is all part of the fun.