We have been observing silliness and fantastical play aimed at adults for a while now. From ridiculous events and cocktail craziness at event space Drink Shop Do, to a giant Twister at the top of the Shard, and a day dedicated to floating down an East London canal in a blow up dingy, it’s been funny, frivolous and fantastical!
Next on the scene is a new ball pit specially created for adults in a West London gallery space, dubbed ‘Jump In!’. Containing 81,000 balls, the 30-person ball pit is meant to “champion the transformative power of joyful play”, and also support children’s charity organisation Right To Play.
While there’s a nice charity link in there, it’s still just a ball pit, and therefore so far so not brand spanking new. So why are we so interested then, beyond the pure cerebral joy of diving headfirst into a glorious 81,000 round plastic balls of course?
Well, rather than following the neon multi-coloured-with-abandon cues of the kids’ world of dress up, show and tell and other games (like many of our above examples do), the clever folk at mastermind agency, Pearlfisher, have imagined the grown-up play space in an altogether, well, more grown-up way.
This is classy fun, folks, and an aesthetically considered space is the order of the day. The balls are white – all white. Against a backdrop of a white gallery space, that means there isn’t a jot of colour in sight. And the event is framed as an ‘installation’, the very word forcing an appraisal of the space from a mere playpen to a place to have fun, play, but also contemplate and consider.
So could this be the start of a crossover to the fun and the aesthetically pleasing? A move from the unconsidered to the considered perhaps? In whatever manifestation it presents, the ‘new’ has never had the pleasure of being new for long, and as emergent crazes and ideas become more wide spread and popular, it is reimagining them that continues to add the element of interest and provide extra longevity.
So perhaps when it comes to the world of play and frivolity, where adult play in a kid’s world was fresh for a while, perhaps even fresher is adult play in an adult world.
Now, where do we sign up?