According to Irish legend, the leap year proposal tradition began during the 5th Century. St Bridget complained to St Patrick that women had to wait too long for men to propose, and as a compromise St Patrick deemed it acceptable for ladies to propose on the 29th February. Hundreds of years later women all over the globe are still encouraged to take it upon themselves to pop the question on this special day. We’ve had a look at some of the brands having fun with this tradition, and here are some of our favourite efforts:
1. First Choice ‘JustSayYes’
First Choice will air a live leap year wedding proposal during tonight’s episode of Coronation Street. The 60 seconds event will be fronted by TV presenter Laura Whitmore, with two other wedding proposals being filmed and shared online on the First Choice website. The proposal is part of a JustSayYes marketing campaign by First Choice, with Marketing director Jeremy Ellis saying “We just felt that this fits so well with the First Choice brand philosophy of ‘Life’s too short to say no’”.
2. Match.com & William May’s ‘How To Guide’
Both internet dating site match.com and jewelers William May have published guides for women to help create the perfect proposal. The guides give detailed instructions on how to pop the question, where to do it and even how to recover if the answer is no.
3. Beefeater’s Leap Year Proposal Package
After their research showed that 20% of women would like to propose to their partners, Beefeater has created a proposal package fronted with a 10z steak branded with the words ‘Will You Marry me?’. The package also includes a bag of crispfetti and an onion ring in replacement for one of the diamond variety. Plus there is a man size pack of tissues, just in case…
4. Little Valley Brewery’s ‘Ultimate Proposal Box’
British craft beer company Little Valley Brewery have pulled together what they are calling the ultimate proposal box. The box includes a dark stout and light ale, Pextenement cheese, a slice of wedding fruit cake, a bottle of massage oil and an Ann Summers love ring. They have even created a proposal playlist for the occasion.
5. H. Baker & Laing Edinburgh Proposal Watches:
These jewelers have deemed the watch the perfect substitute to a ring for female led proposals, marketed as a gift that can last a lifetime and something perfect to wear on the wedding day.