“Boaty McBoatface” is steaming ahead in an online poll launched by the Natural Environment Research Council (NERC) to name their new Royal Navy polar research vessel. The name comes in response to the NERC’s request for name suggestions that highlight the ground-breaking work the ship will do. Even though Boaty McBoatface doesn’t quite fit the original brief, we’re delighted that the NERC are joining in on the fun.
It’s a truth that’s been proven time and again: if you turn to the public for help, you must allow for mischief and irreverence. In a world where brands can no longer keep control of every aspect of their image, and have no choice but to open themselves to people, we think a large helping of wit and playfulness is often in order. People may not always respond in the way a brand intended, but keeping a sense of humour is a smart and savvy response.
“Trainy McTrainface” was seen pulling into stations throughout the South West yesterday, suggesting the support for Boaty is still on the up. We are backing him all the way!