Interesting Things About… The New Social

As urban centres throughout Europe become ever more crowded, clubs bars and restaurants are taking a more resourceful approach when launching spaces for people to socialise in. Here are some of the most inventive efforts we’ve seen recently:

1st Spätival, Berlin – Festival of Late Night Shops

Berlin 2
(www.zumglueckberliner.de)

Berlin is launching its very first Spätival festival this year, in which corner shops throughout the capital are turning into concert venues for the night. Some of the country’s most exciting new talent will be found not on traditional stages, but within off licenses across Kreuzberg.

La Cabina Restaurant, London – Dial In On “2-5-8-0”

Berlin 3
(www.la-cabina.com)

Spanish restaurant La Cabina in Hoxton has given the traditional phone box a quirky new purpose as the main entry to their venue. Visitors must dial “2-5-8-0” on the keypad to secure entry.

Café Pförtner, Berlin – The Latest Bus Stop

Berlin 4
(www.pfoertner.co)

Café Pförtner has recently opened its doors to the public at the former garage of Berlin’s public bus company BVG. The restaurant is actually situated within one of the traditional buses.

Why is this interesting …

We seem to have an increasing fascination with immersing ourselves in the fleeting and the unconventional when it comes to socialising. Brands such as Hendrick’s Gin and Lipton are taking notice of this fact, and are venturing away from conventional social spaces when it comes to launching their touchpoints. A careful balanced must be drawn between participation and intrusion when brands choose to engage with this form of socialising as its success often relies on maintaining a rebellious spirit.

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