The official line for what we do at Added Value is “brand development and marketing insight” which puts us into a neat box. And we think that what we do is pretty neat. It’s interesting, exploratory, exciting and inspirational. We’re passionate about brands from how their characters give them authenticity and soul to how being culturally relevant gives them meaning and potential. And above all, we love showing our clients to see, think and actually do something different with their brands. Neat, huh?
We use culture to look at the world from a different point of view to pinpoint inspiring and emergent differences for brands. Whether that’s needing to understand more about hair care across the world or women in Brazil or sleep in China. There is only one thing better than working with the team, and that’s being a part of it – helping clients to see differently and think differently everyday.
If you’d like to come and work in the Cultural Insight team, we’d like to hear from you. Oh, and we’re always on the look out for our next graduates – we have an annual recruitment programme. You can reach us on +44 (0) 208 614 1500, via email or tweet us @AVCultural.