It’s Fashion Revolution Week this week, an innovative initiative launched to challenge traceability within the fashion industry. Here is a little more about the initiative, alongside some other fashion brands taking a stand on ethical issues.
- Fashion Revolution Week #whomademyclothes
Using the #whomademyclothes fashion conscious individuals across the globe are taking a stand against traceability by posting their labels and asking their favourite brands where their clothes have come from, and how they have been made. Fashion Revolution Week was launched by Carry Somers in response to a factory collapse in Dhaka, Bangladesh which left 1134 workers dead.
2. Noveaux Magazine
Berlin based fashion magazine Noveaux champions fair and vegan fashion with a range of articles and features. Its content which is pulled from a variety of sources proves that fashion can be made in a safe, clean and beautiful way.
3. H&M World Recycle Week featuring M.I.A.
H&M have launched their World Recycle Week with the release of a new video from MIA, the face of the campaign. In the video the artist encourages viewers to “rewear it” and “regenerate the nation” and shoppers are receiving £5 off their next H&M shop every time they drop of a bag of clothes.
Why is this interesting –
As the examples above highlight, brands will have the biggest success when standing up for ethical issues if it’s done in a way that feels authentic to who they are. For example by using a current recording artist to front their recycling efforts, H&M have made the campaign feel as relevant as any of their more conventional ones. Brands wanting to have a social impact should make it feel like an extension of who they are, rather than a corporate responsibility for their efforts to resonate most successfully.
Just like the myriad personas we find on stage and screen, character can also be applied to brands and in fact often holds the key to breathing truly new and differentiated life into them – as well as making them totally recognizable across all touch points. In the spirit of sharing, we decided to get down our top 5 tips for winning with brand character.
Read the full article at: http://www.huffingtonpost.com/laura-tarbox/get-in-character-using-ar_b_9585696.html
Replicating reality seems to be the latest priority for toymakers, with several brands releasing new ranges that try to reproduce an accurate representation of the real world.
Here are three brands making shifts to be more in tune with reality:
- Lego’s Stay At Home Dad
The Lego City range will soon be gaining some new arrivals in the form of a stay at home Dad and a career driven Mum. The Lego figurine Dad will be dressed in a lumberjack shirt with a hipster beard, and the Mum will have slicked back hairstyle and will come equipped with a briefcase. Lego has said the new figures are an attempt to better represent the world we live in today.
These toys come from a collaboration between an illustrator, a child psychologist, an educational specialist and a product designer. MyFamilyBuilder’s main priority is to represent all adults and children. Using magnetic connecting devices these characters can be combined in multiple ways to become representative of people of all ages, genders and ethnicities.
- Curvy Barbie
This new line gained a lot of media attention when it was released earlier this year. The range encompasses 4 body shapes, 7 skin tones, 24 hairstyles and 22 eye colours , making her representative of a wide range of people.
Why is this interesting?
Toys have always acted as a gateway for children to let their imaginations run wild, and they are increasingly being allowed to imagine a world of rich diversity and nuance. Brands seem to be taking incredibly seriously their responsibility to represent the world accurately to children – we hope it enhances their powers to help kids build imaginative worlds that don’t adhere to any rules, rather than become something merely tokenistic.
In the present cultural moment where “Black Lives Matter” and “Black Girl Magic” are at the forefront of discussions centering on African American recognition and achievement, there is also a larger societal shift occurring that may mark this time period as one that not only permanently reshapes the idea of Black History month, but also Blackness as a whole.
The level at which race has surfaced, and the manner in which some people have become uncomfortable is arguably the best thing to happen to America in centuries. The way in which we finish this decade, and even this year will have a resounding impact on the way Blackness is perceived and accepted in the future.
Changing the story is hard work, and it’s not an overnight task, but it can be accomplished with persistently loud voices that challenge the mainstream in ways that lead to progressive, cumulative, collective success.
Read more at: http://www.huffingtonpost.com/whitney-dunlapfowler/the-black-history-month-o_b_9253710.html